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Bupa announced as the Official Global Healthcare Provider of the All Blacks

  • Bupa is now the official global healthcare partner of the All Blacks, Teams in Black and the international healthcare partner of the Black Ferns.
  • The four-year partnership will promote healthy lifestyles globally and generate rich insights into what health means for one of the world’s leading rugby teams.
  • This far-reaching partnership will explore and promote the links between health and high performance across all teams. In game medical staff and physios will use Bupa medical kits to support during game time.

Bupa, the global healthcare company, today has announced a global partnership with the All Blacks, Teams in Black and is also now the international healthcare partner of the Black Ferns. All teams widely regarded across the world as leaders on and off the rugby field.

Bupa understands that health is not one dimensional, not one size fits all. Nobody knows this better than the All Blacks. Health is paramount to their high performance and success. Supported across the world, the All Blacks are an iconic team that symbolises health on many different levels; physical, mental, emotional and spiritual. They are role models for how multifaceted health can be.

As the official healthcare partner of the All Blacks, Teams in Black and the international healthcare partner of the Black Ferns, Bupa will support keeping the squads healthy so that they can perform at their best, and in-game physios will have access to Bupa medical packs.

Bupa’s mission of helping customers to live longer, healthier, happier lives and making a better world aligns perfectly with the All Blacks philosophy. The partnership will focus on the link between health and high performance and will promote health in all its forms, not only at the elite level of sport but throughout all levels of rugby and beyond.

Iñaki Ereño, Group CEO at Bupa, said, “It’s fantastic to partner with such a prestigious and successful institution as New Zealand Rugby and the All Blacks. These are legendary teams that epitomise health and high performance. We are excited to be working in partnership, championing healthy lifestyles worldwide and supporting these athletes who are leading the way.”

New Zealand Rugby CEO and former All Black Mark Robinson said, “The health of our players is the key to their ability to perform at the highest level so our partnership with Bupa will give us the opportunity to tap into their wealth of knowledge in this space.”


About Bupa

Established in 1947, Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 50 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. Bupa has businesses around the world, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico and India. We also have associate businesses in Saudi Arabia.

About the All Blacks

With a legacy that spans well over a century, the All Blacks are one of the most well known international sports teams in the world. The first team to win three men's Rugby World Cups, the All Blacks have a strong winning record and are revered on and off the field. Alongside the All Blacks are New Zealand's other leading rugby teams, the Black Ferns, All Blacks Sevens, Black Ferns Sevens and Māori All Blacks, who between them have more than ten respective World Cup titles. The Teams in Black have a strong history of success, innovation and resilience.