Helping people live longer, healthier, happier lives and making a better world
Annual Report 2025
See our 2025 performance highlights, read about how we progressed our 3x100 strategy and download the full Annual Report.
Year in reviewOur progress in 2025
This year we served more customers than ever before, making high quality healthcare accessible to more people.
We've made progress on Connected Care, our strategy to connect customers in every market to both insurance and provision (physical or digital), opening over 100 new health provision sites around the world and increasing the number of customers using Blua, our digital healthcare solution.
Thank you to our customers for choosing Bupa and to our colleagues, who are committed to driving Bupa’s new 3x100 Strategy. You are helping us to go further and faster in delivering Bupa's ambition to be the most customer-centric healthcare company in the world.
Iñaki Ereño
Bupa Group CEO
2025 performanceHighlights
We delivered another year of strong performance with customer numbers growing, and we are pleased to see our customers and colleagues are increasingly likely to recommend us.
Customers worldwide
+11%
68m
Net promotor score (NPS)
+5.2
71.9 points
Revenue (CER)
+11%
18.2bn
Underlying profit (CER)
+16%
£1,009m
Employee engagement score
84
exceeding Microsoft Glint’s high-performing (top 10%)
Bupa’s customers are fundamental to long-term sustainability and its purpose, and at the core of its ambition to be the world’s most customer-centric healthcare company.
Don Robert CBE
Chair
A year of transformative investment
In 2025 we continued to invest in the breadth and quality of our clinical provision. We added four hospitals to our portfolio and opened new health clinics, diagnostic and laboratory services, and dental centres. We also increased our aged care facilities.
As part of our 3x100 Strategy, we also invested in three key projects to supercharge our ability to deliver more preventive and personalised care, and deliver better healthcare outcomes for our customers:
Through large-scale genomic testing we have helped customers better understand their genetic profile, identify risks of serious disease and take proactive steps toward prevention – enabling truly preventative and personalised healthcare.
Our initial My Genomic Health programme unlocked clinical insights with transformative potential.
We are using data and AI to bring health information together, support clinician decision-making and reduce administrative burden. This allows our clinicians to focus on delivering high- quality, personalised care for customers.
Our digital provision Blua continues to transform how customers access healthcare, offering simple, fast and convenient ways to reach digital health services.
Our new Mindplace centres reflect Bupa’s commitment to making high-quality mental healthcare more accessible.
These purposefully designed spaces enable customers to access professional therapy in calm, private surroundings.
Since launching earlier this year, we have opened 46 Mindplaces across six countries: Poland, UK, Australia, Spain, Chile and Brazil.
Focused onconnecting healthcare
Every day, millions of people trust Bupa to look after their health and wellbeing.
We have thousands of experienced healthcare professionals delivering high-quality connected care through our hospitals, clinics, dental centres, laboratories, care homes and contact centres.
Over the past year Bupa’s momentum has been driven by deeper integration across our services, and a clear focus on delivering high-quality care.
Professor Melvin Samsom
Group Chief Medical Officer
At the start of 2026, I stepped into the role of Chief Medical Officer with a responsibility to ensure the safety and quality of our care, and a focus on advancing Connected Care to deliver better outcomes for our customers worldwide. Having served on Bupa Group’s Board for six years I have seen first-hand the scale, commitment and compassion of our healthcare teams.
Expanding Connected Care
Over the past year, Bupa’s momentum has been driven by deeper integration across our services and continued investment in high-quality provision. Our Connected Care model brings together health insurance, hospitals, clinics, digital health and at home services to create a clinically led, joined up experience for customers.
We expanded our clinical footprint, adding four hospitals across the UK, Poland and Spain, alongside new clinics, diagnostic services, and dental centres.
Digital health remains central to our approach. Blua, digital health by Bupa, connects 8.7 million customers to personalised programmes, remote monitoring and virtual care, supporting prevention and condition management at home.
Ensuring safe, high-quality care is fundamental
Our 60,000 clinicians and carers are supported by a global clinical governance framework that drives consistent standards across markets. Sustained improvements across key quality indicators and continued Joint Commission International and ISO accreditations provide independent validation of our performance.
We are also investing in the future workforce through Bupa Campus and new clinical mobility programmes, enabling knowledge-sharing across borders and strengthening capability.
Looking forward
Looking ahead, Connected Care will continue to shape how we deliver healthcare. The establishment of a new Board Clinical Governance and Oversight Committee in 2026 reflects our commitment to strong clinical governance as our services evolve.
Together, we will continue to connect people, data and expertise to help people live longer, healthier, happier lives.
Professor Melvin Samson
Group Chief Medical Officer
Our physical provision
In 2025 we expanded our physical provision network, adding over 100 new sites across our markets.
Our provision now includes 28 hospitals
28
hospitals
We have 914 dental centres across 14 countries
914
dental centres
We now operate 520 clinics (including 52 Mindplace centres)
520
clinics
Bupa customer stories
Alvaro
Find out how genome analysis can prevent cardiovascular disease.
Joanna
Blua, Digital health by Bupa, helps people look after their health on their terms.
Kenny
Following two years of neurological care in a Bupa nursing home, Kenny continues to make progress and is now back living with his family.
Building abetter world
