Supporting people to lead healthier lives
Reimagining healthcare
We want to do more, and better, for more people.
Our commitment to delivering a healthier society is reflected in our efforts to make our healthcare products and services available to a larger population.
By choosing Bupa, you're not just making a choice about your health, you're also helping us to make a Better World.
Our approach
We're championing a shift from treating illness to promoting wellness, supported by new models of healthcare and wellbeing.
We believe we can make a positive impact on more people's lives. One of the ways we can have that impact is helping people access care more easily.
We know that in many places there are real and genuine barriers when it comes to people accessing healthcare. It can be difficult, take too much time, and in many cases the costs of accessing healthcare can be high. We are continuing to transform our products and services to be more affordable, accessible and deliver healthcare sustainably. Our products and services are increasingly designed to keep people healthy, identify diseases early, and minimise disease progression.
We’re championing a shift towards preventative healthcare approaches – helping people stay healthy rather than just treating them when they become unwell.
We’re committed to providing products and services that keep people well, identify diseases early, and minimise disease progression. This involves primary prevention (avoiding disease onset), secondary prevention (early disease detection and intervention), and health promotion (enhancing people’s existing health).
These solutions are better for health systems – reducing the burden on healthcare system capacity, and better for the planet – using up fewer resources than treating illness.
We’ll continue to make healthcare more accessible to more people through our digital products and services.
Blua - Digital health by Bupa offers Bupa customers convenient access to digital health services through the Bupa app. Services available through Blua include: virtual appointments with a doctor, nurse or specialist (by video call or phone), online health and wellbeing programmes to help people stay well, or get well, and remote healthcare services such as medicines, equipment and health monitoring at home.
Remote care is transforming the way care is delivered – making it faster, more convenient, and more responsive – addressing specific health issues. Removing traveling to routine health checks also contributes to reducing carbon emissions from the healthcare sector.
Our healthier peopleambition KPIs
25m more customers with access to more affordable and preventative healthcare programmes (including Healthy Cities) by 2027
25m
people
200 new Mindplace mental health centres open by 2027
200
Mindplaces
Championingpreventative health
Sustainable digital healthcare
7.5 million people globally have access to Blua – digital health by Bupa which offers convenient access to digital health services.
From an early diagnosis to ongoing health and wellbeing support, discover how Bupa customers are staying healthy, fit and well with Blua.
Personal and preventative genomic testing
We’re helping customers understand their risk of genetic conditions and gain insights into how they may respond to certain medications.
My genomic health helps people take preventative steps to manage health risks early.
Investing in mental health
We believe caring for your mind should feel as natural as caring for your body.
That's why we're opening 200 new Mindplace mental health centres globally over the next three years, addressing the growing demand for accessible, high-quality mental health care.
Supportingour people
Living our values
We're passionate about doing the right thing for our customers, colleagues, communities and the planet.
We encourage and support our people to live our values – to be brave, caring, and responsible. These values guide how we operate, treat each other, and interact with customers.
We’re building a diverse workforce where people feel supported and valued. We want all our people to grow and develop in inclusive environments where they’re inspired to perform at their best and provide our customers with the best possible experience.
We're committed to removing barriers that exist for people who live with disabilities, creating inclusive and accessible experiences and working environments.
At Bupa, we believe in fostering safe environments where people are empowered to speak up, take risks, and innovate.
Available globally, group-wide, and translated into 13 different languages, our Personal Energy programme helps leaders and their teams manage wellbeing practices and behaviours at work. It is accessible in care homes, call centres, clinical locations, retail stores, for back-office teams and corporate clients.
We want our people to feel healthier and happier because they work at Bupa, which is why we launched ‘Viva’, our global employee health and wellbeing programme.
All Bupa employees worldwide have access to medical benefits, health insurance and wellbeing offerings through Viva.
