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Human After All: The Alternative Team Photo

We all have a health story

Bupa has teamed up with the All Blacks, Black Ferns and Sevens teams to launch Human After All: The Alternative Team Photo, a powerful new photo series which aims to encourage more people to talk about health.

Bringing together past and present players, each individual is captured with a word they have personally chosen to represent their unique health story – from depression, anxiety and loss, to stroke, cancer and motherhood – revealing the human behind the iconic jersey.

It’s healthyto talk about health

Uniting rugby legends and rising stars, Human After All: The Alternative Team Photo captures health experiences faced by top players and shows that everyone has a health story.

Have a glimpse behind-the-scenes to see how the photo came together.

I hope this campaign sheds light on the importance of our individual health and wellness journeys and inspires people to make health a priority that they talk about.

Ruby Tui

Current Black Fern #235

Meet the team

Proud Official Healthcare Partner of the All Blacks

Partnering with New Zealand Rugby

Bupa is the official healthcare partner of the All Blacks, Black Ferns, All Black Sevens, Black Ferns Sevens, Māori All Blacks and All Blacks XV.

Together, we have an exciting opportunity to help inspire and encourage positive health behaviours in communities around the world by celebrating health in all its forms, sparking conversations and challenging misconceptions.

What does health mean to theAll Blacks Sevens

As a high-achieving group of players, health is key to performance and success, both individually and as a team. Yet health is not one-dimensional – it means something different to everyone. We asked the All Blacks Sevens what does health mean to them – from family to food, find out about their Pictures of Health.

A Question of Health withthe Black Ferns Sevens

We recognise that health and high-performance go hand in hand. We asked the Black Ferns Sevens questions about health, wellbeing, nutrition and fitness as well as how they prepare mentally for big games.

Human After All

The All Blacks represent how multifaceted health can be and are the perfect partner to support our purpose of helping people live longer, healthier and happier lives.