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The ‘Is it normal?’ campaign is Bupa UK's first major advertising campaign since 2017, and seeks to tackle the unnecessary stigma around mental health.
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Bupa Australia has announced a range of measures to support employees, customers, residents and the community.
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Recently Evelyn Bourke, Group CEO, joined the Blue Cross Blue Shield Plan CEOs in Chicago, who together have the largest and most extensive health insurance network in the U.S.
Our purpose
Our purpose is helping people live longer, healthier, happier lives. With no shareholders, we reinvest our profits in more and better healthcare for our customers.
Bupa's strategic framework
Our strategic framework has three pillars: customers; our people; and strong, sustainable performance.
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