Bupa revolutionises mental health support for individuals and families in the UK

07 June 2019 . United Kingdom

Leading health insurer Bupa UK is today launching the most extensive mental health cover for its consumer insurance customers. From June it provides individual customers with support and treatment to manage all* long-term mental health issues.

  • Bupa launches the UK’s most extensive mental health cover, designed for individuals and families
  • Following the success of Business Mental Health Advantage for businesses, Bupa extends benefits to consumer customers
  • Customers will have access to medical treatment and support if their mental health conditions recur
  • Only insurer to cover all mental health related to learning, behavioural and developmental disorders, all addictions, and to remove time limits in consumer cover
Family having fun

Designed with families in mind, the new proposition from Bupa is unique in supporting mental health conditions related to learning or behavioural disorders and can cover children from birth. Bupa is also the only insurer to cover all addictions, including drug, alcohol, and non-substance related addictions.

Unlike all other insurers, Bupa has removed time limits from its cover for consumers, meaning that recurring and long-term mental health conditions are covered. This gives Bupa customers peace of mind that they can seek help if their condition returns and will receive ongoing support if their condition persists or worsens.

Bupa is launching the cover in response to increasing demand for mental health care in recent years. It follows the success of Bupa’s Business Mental Health Advantage, the most comprehensive mental health cover available to business customers which provides employees with support and treatment to manage all* short and long-term mental health issues, providing a more progressive approach to dealing with mental health at work. The new consumer proposition goes beyond the business product by covering mental health related to learning, behavioural and developmental disorders.

It will be rolled out to all new and existing consumer customers over the next 12 months when they buy or renew their policy.

Key features of the new policy include:

  • Extended cover with all* mental health conditions covered – Bupa covers more conditions than any other provider, including all addictions and alcohol and drug abuse, typically excluded by other providers. Bupa is the only provider to support mental health related to a learning or behavioural disorder
  • No time limits – mental health conditions are complex and can recur. Bupa customers will have access to medical treatment and support if their condition comes back
  • Ongoing support – unlike any other UK insurer, those diagnosed with mental health conditions will be provided with help to manage their condition and prevent worsening symptoms. For example, if treatment involves ongoing, daily medication, they will have regular reviews to ensure they are on the most effective and appropriate treatment. If there is a clinical need, customers can have a follow-up appointment with a consultant psychiatrist.

Alex Perry, CEO, Bupa Insurance UK, said: “At Bupa we know there’s no health without mental health. That’s why we are leading the way to transform how the insurance industry manages mental health. We have already paved the way for our business customers with our market-leading Business Mental Health Advantage; now we’re delighted to extend these benefits to our individual customers and their families.

“Mental health issues can affect anyone, and early diagnosis and treatment improves outcomes. Our extended offering is a huge step forward in widening cover way beyond what was available previously and ensuring that more people than ever before can access the right help when they need it.

“This extended cover complements some of our other pioneering mental health services including Mental Health Direct Access, which allows customers to speak to a specialist without needing a GP referral. Fast access to a wide range of online Cognitive Behavioural Therapy (CBT) programmes is also available 24/7 through Bupa’s wellbeing and mental health support service.”

For more information visit the Bupa website.

Notes to editor

*The only exception is dementia. Support is for all new customers and renewing customers where they have mental health cover, provided within members’ individual mental health benefit limits.

About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives.

With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Health insurance accounts for the major part of our business with 16.7m customers and contributes around 75% of revenue. We operate clinics, dental centres and hospitals in some markets, with around 15m customers. We care for around 22,300 residents in our UK, Australia, New Zealand and Spain aged care businesses.

We directly employ around 80,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, Turkey, the US, Brazil, the Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

For more information, visit www.bupa.com.