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Bupa becomes the majority shareholder in Niva Bupa, its Indian health insurance business

Bupa, the global healthcare company, has become the majority shareholder in Niva Bupa, a leading Indian health insurer.


  • Following regulatory approval by India’s Insurance Regulatory and Development Authority, Bupa has completed its agreement to increase its stake in Niva Bupa with its shareholding growing by 20% to 63%
  • Niva Bupa currently serves over 11 million customers and Bupa's investment will support the next stage of growth across India as customer demand for health insurance increases
  • True North will continue as a significant minority partner to the business

Bupa, the global healthcare company, has become the majority shareholder in Niva Bupa, a leading Indian health insurer. In September, Bupa's joint venture partner, True North, agreed to sell a significant part of its stake in Niva Bupa. This transaction has now received regulatory approval which means that Bupa's shareholding has increased by around 20% to approximately 63%. The move comes as India's insurance industry is experiencing strong growth amidst increasing awareness and demand for health insurance.

Bupa was a founding shareholder when the business (then known as Max Bupa) was first established in India in 2008. True North, the Indian private equity firm, became Niva Bupa's majority shareholder in 2019. Over the last few years, Niva Bupa has had a strong growth trajectory, adding innovative new products, setting up a multi-channel distribution network and making the business increasingly digital and customer-centric. In 2023, Niva Bupa became the third-largest retail health insurer in India with 11.9 million customers and expanded its presence to nearly every region in the country. Bupa's new investment will help to propel Niva Bupa to its next stage of growth.

The share transfer is one of the largest transactions in the Indian insurance industry by a global player since the IRDAI (Insurance Regulatory and Development Authority of India) permitted foreign entities to own up to 74% of an Indian insurer.

Iñaki Ereño, Group CEO of Bupa said: “We are immensely proud of how we have helped Niva Bupa grow into such a flourishing and successful business over the years. In becoming a majority shareholder, we are building on the foundation of our strong partnership with True North. We look forward to using our market expertise and global scale to help Niva Bupa continue to grow and serve even more customers with their healthcare needs.”

Krishnan Ramachandran, Managing Director and CEO of Niva Bupa said: “I am very excited by this vote of confidence in the health insurance opportunity in India and in the future of Niva Bupa. It gives renewed energy to both the employees and stakeholders of Niva Bupa to pursue growth and deliver on our purpose, which is to give every citizen of India the confidence to access the best healthcare. This also enhances our ability to bring global best practices to our business in order to provide an outstanding customer experience.”

Divya Sehgal, Partner, True North, said: “We are pleased to see Niva Bupa's transformation in the last few years. Niva Bupa's market share has significantly increased since 2019, a testament to the firm's exceptional management and its bright future. Bupa has consistently proven to be a strong partner on this journey, and we are confident that this decision will further strengthen our collaboration and drive continued success for Niva Bupa.”

About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. Bupa is an international healthcare company serving over 43 million customers worldwide. With no shareholders, Bupa reinvests profits into providing more and better healthcare for the benefit of current and future customers. Bupa directly employs around 82,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. Bupa also has an associate business in Saudi Arabia.

About Niva Bupa

Niva Bupa is committed to offering every Indian the confidence to access the best healthcare - 'Zindagi Ko Claim Kar Le'. The company currently has over 200 offices pan India. It additionally offers health insurance through its 20+ bank partners spread across 45,000+ branches. Niva Bupa currently covers 11.9 million lives and has 10,000+ hospitals as part of its network where customers can avail cashless treatment. The company has been empowering consumers since 2010 with innovative products and solutions across all age groups in urban and rural markets. It is one of the fastest-growing health insurance companies with an annual average of 90%+ claim settlement ratio. With an employee base of over 7,500 people, Niva Bupa is an 'Employer of Choice' with a strong value-based culture and a sustainable business model to build a healthier future.

For more details, visit nivabupa.com

About True North

Founded in 1999, True North is one of India's most respected home-grown private equity firms with a focus on investing in and transforming mid-sized profitable businesses into large, well-established businesses that are valuable, enduring and socially responsible. True North has successfully launched six separate investment funds with a combined corpus of ~ USD 3 billion, including co-investments. True North's deep insights and understanding of India have added value to more than 50 businesses over the last 20 years across sectors such as consumer, financial services, healthcare, and Technology.

For more details, visit True North.

Media contacts

Duncan West [email protected]