A collage of customers

Our customer focus

Our customer focus

Our vision is to be the most trusted health insurer and provider. To achieve this, customers must be at the heart of everything we do.

This means more than great customer service. It’s about being there for our customers whenever they need us, harnessing digitalisation, data and analytics, and developing products and services that are exceptional and suited to their needs. It’s about keeping data safe and protecting their privacy.

And it’s about looking ahead, innovating and exceeding our customers’ expectations – today and for years to come.

Framework diagram

The Listen, Learn, Act methodology

The Listen, Learn, Act methodology is applied universally at Bupa, both on the frontline and in back office functions. By ensuring we are putting the customer front and centre of all our decision making, we aim to drive a truly customer obsessed culture at Bupa.