Bupa announces it has extended its partnership with JAAQ
Bupa Global & UK has expanded its partnership with mental health platform JAAQ (Just Ask A Question) following a successful six month trial.
The partnership aims to increase access to personalised, expert-led health advice online, helping people access clinical advice early, when needed. Bupa experts Dr Arun Thiyagarajan and Dr Samantha Wild already feature on the site, with additional Bupa clinicians set to provide comprehensive health information on a range of conditions designed to break down stigmas and taboos surrounding mental health, women’s health and gut health issues, amongst others.
The extended partnership will also include additional resources for Bupa customers. In the first phase, Bupa and JAAQ will produce a series of Q&A-style videos about accessing health insurance, laying out information about Bupa’s products, services and policies in a straightforward, jargon-free way. Drawing on insight and feedback from customers, the videos are designed to make it easier to access Bupa products.
A new, exclusive employee engagement programme for Bupa’s business customers will also be added. The programme comes as the latest research from Bupa’s Wellbeing Index shows that shows that half of employees would prefer to self-diagnose rather than see a doctor, even though more than one in five (22%) rate their mental health as ‘poor’ and a similar number (19%) say the same about their physical health.
The exclusive offering for Bupa business customers aims to boost employee engagement and provide support and guidance that is easily accessible. The employee engagement programme includes access to a customisable set of wellbeing services and tools for the workplace such as:
- Brand new videos featuring Bupa experts designed to support a positive and resilient workplace culture, focusing on a range of health topics including mental health, musculoskeletal conditions and cancer
- The opportunity to create bespoke video content based on specific employee need
- Advice for employees on accessing their health insurance policies and benefits, available on the Bupa website
- Face to face employee engagement sessions with JAAQ: access to immersive sessions and inspirational speakers
- The option to access exclusive content through the JAAQ At Work platform, with personalised experiences and tailored management information (MI)
Alex Perry, CEO, Bupa UK Insurance said: “We’re working with JAAQ to give a new and better way for consumers, our customers and our business partners to access all kinds of health and wellbeing information. We want to ensure that everyone can access the help they need when and where they need it, as well as make the most of their cover with us.”
“We also know that employers are looking for new ways to support their people and build a positive, resilient culture at work. Through our partnership with JAAQ, we can play an important role in this and continue to deliver on our commitment to be Better for Business.”
Danny Gray, Founder, JAAQ, said: “We’re thrilled to be able to extend our partnership with Bupa and play a pivotal role in bringing JAAQ’s engaging content to Bupa’s customers across a number of propositions. Developing health content to engage directly with customers, whether that be through the JAAQ at Work conversational platform or through interactive engagement sessions. Integrating
Bupa’s clinical expertise and JAAQ’s unique employee engagement platform creates an unrivalled proposition that we’re excited to see the impact we can make together”.
JAAQ is a free, online platform that uses voice recognition and AI to provide a safe space where users can ask world-leading doctors, experts and those with lived experiences questions on a variety of health topics at any time of day, without judgement.
Bupa members can also attend an exclusive Inside Health Live event on Thursday 29 June. The free event focuses on mental health and wellbeing and will feature talks and wellbeing sessions from experts including TV’s Dr Zoe Williams, JAAQ founder Danny Gray and mindfulness rebel Amy Polly.
