Living our purpose every day

Healthy planet, healthy people
One of the many urgent issues the climate crisis has raised is the growing evidence of the connection between the health of people and the health of our planet.
As a healthcare company, not only do we have an important role to play, but we have a responsibility to our customers, our people and our communities to make a positive difference.

Helping local communities
Alongside the health and care that we at Bupa provide our customers around the world, we also work actively to make a strong, positive impact on local communities.
The support provided through Bupa Foundations and our Healthy Communities Fund reflect our commitment to being a responsible and sustainable business.

Healthy cities for a healthy future
The Healthy Cities programme aims to develop resilience both in individuals and the wider community, by investing both in healthy lifestyles and in healthy environments.
Through a digital platform we are bringing together companies, employees, public institutions, non-governmental organisations (NGOs), associations and foundations to participate in a community challenge that requires a commitment to wellbeing activity which then, in turn, generates investment in an urban regeneration project.

Our ambition
This means a commitment to excellent customer experience through great service and value, frictionless access, and quality healthcare. We're aligning our health funding and our health provision assets across the world to support this ambition.
By focusing on the pillars of our 3x100 strategy, we are adapting to the changing external environment and transforming Bupa to meet customer expectations.
Our threeambitions
Customers supported by Bupa
100m
Innovate and grow our services to deliver high-quality healthcare to more people than ever before
Net Promoter Score
100
Ensure we continue raising the bar for customer-centricity across Bupa
Complete Customer Dataset
100%
Use clinical data to understand customer health needs and create more personalised care journeys
Three strategic pillars
Our new strategy for 2025 encompasses three strategic pillars:
Accelerated migration of systems to the Cloud
All Business Units delivering against Connected Care Strategies
500 customer experience improvements per Business Unit per year