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Our strategic framework

Bupa's Strategic Framework

Our strategy has three pillars: Customers, People, Performance.

It puts our customers front and centre in the context of today’s digital age. As a service organisation, everything we do for our customers relies on our people and partners, so being a place where people love to work is critical to our success. This, combined with disciplined risk and capital management, is how we will deliver strong and sustainable performance.

Strategic framework