Press ENTER to search

Our purpose and strategy

Living our purpose every day

Our purpose is to help people live longer, healthier, happier lives, and making a better world. It’s what guides our thinking, our decisions, and our impact on society.

Healthy planet, healthy people

One of the many urgent issues the climate crisis has raised is the growing evidence of the connection between the health of people and the health of our planet.

As a healthcare company, not only do we have an important role to play, but we have a responsibility to our customers, our people and our communities to make a positive difference.

Helping local communities

Alongside the health and care that we at Bupa provide our customers around the world, we also work actively to make a strong, positive impact on local communities.

The support provided through Bupa Foundations and our Healthy Communities Fund reflect our commitment to being a responsible and sustainable business.

Healthy cities for a healthy future

The Healthy Cities programme aims to develop resilience both in individuals and the wider community, by investing both in healthy lifestyles and in healthy environments.

Through a digital platform we are bringing together companies, employees, public institutions, non-governmental organisations (NGOs), associations and foundations to participate in a community challenge that requires a commitment to wellbeing activity which then, in turn, generates investment in an urban regeneration project.

Our ambition

Our ambition is 'to be the world’s most customer-centric healthcare company'.

This means a commitment to excellent customer experience through great service and value, frictionless access, and quality healthcare. We're aligning our health funding and our health provision assets across the world to support this ambition.

By focusing on the pillars of our 3x100 strategy, we are adapting to the changing external environment and transforming Bupa to meet customer expectations.

Our threeambitions

Customers supported by Bupa

100m

Innovate and grow our services to deliver high-quality healthcare to more people than ever before

Net Promoter Score

100

Ensure we continue raising the bar for customer-centricity across Bupa

Complete Customer Dataset

100%

Use clinical data to understand customer health needs and create more personalised care journeys

Three strategic pillars

Our new strategy for 2025 encompasses three strategic pillars:

Cloud

Accelerated migration of systems to the Cloud

Connected Care

All Business Units delivering against Connected Care Strategies

Customers

500 customer experience improvements per Business Unit per year