Seguros Bolivar launches new generation of tiered international health plans in Colombia

16 February 2018
Bupa environment

In collaboration with two of the most highly respected names in global healthcare, Bupa Global and Blue Cross Blue Shield Global, this differentiated product will offer Colombians access to the largest provider networks globally.

Seguros Bolívar, the leading insurance company in Colombia, launches a portfolio of international health plans in Colombia. Tiered on coverage and price, the new global health plans have been developed based on extensive research to meet the needs of globally-minded, globally mobile customers.

Customers will now have the ability to access the right care, at the right time, across the largest networks of leading healthcare providers and facilities worldwide. This differentiated product portfolio is the result of the combined strength and expertise delivered through the strategic collaboration among Seguros Bolívar, Bupa Global and Blue Cross Blue Shield Global.

“In a globalized world, we are proud to offer Colombian customers a portfolio of international private medical insurance products that gives them access to the highest quality healthcare, wherever and whenever they need it. We’re delighted to launch these products alongside two of the most well-respected names in the healthcare industry - Bupa Global and Blue Cross Blue Shield Global in the Unites States”, said Javier Suarez, President of Seguros Bolívar.

“Insights from our research inform us that when it comes to global health plans, customers are really looking for simplicity and flexibility, said Moses Dodo, General Manager for Bupa Global Latin America. “These products are tiered, offering different levels of coverage and price so that it’s easy to choose the option that meets the unique needs of individuals and families.”

The new IPMI products were carefully developed based on findings from an extensive global study, involving more than 3,000 individuals of different nationalities and backgrounds around the world. They are packaged to offer benefits that promote consumers’ all-round health and will include the following coverage:

  • In-hospital and out-patient care
  • Health checks – focused on preventative as much as curative care
  • Mental and holistic therapies – caring for mind and body
  • Evacuation – if emergency treatment isn’t available locally, transportation for the member and one other person to where treatment or care is available
  • Treatment for cancer and other serious illnesses, for as long as needed, while insured
  • Hereditary, congenital and chronic conditions 
  • Transplants and rehabilitation

"Colombia marks the tenth country launch of these co-branded health plans and we’re delighted that customers in the region can now reap the benefits”, said Maureen Sullivan, Chief Strategy and Innovation Officer of the Blue Cross and  Blue Shield Association (BCBSA). “Our vision is to provide customers with well-designed products and services that meet their unique demands for stability and security as global citizens.” 

Notes to editor

For further information please contact Hill + Knowlton Strategies:

Frances Ramos E: frances.ramos@hkstrategies.com

Carolina Spell E: carolina.spell@hkstrategies.com

Lina Diaz E: lina.diaz@hkstrategies.com

Simón Herrera E: simonalberto.herrera@hkstrategies.com


About Seguros Bolívar

We are a solid Colombian insurance company with more than 76 years of experience protecting individuals, families and businesses. We are focused on improving our customer´s quality of life and giving them the peace of mind through companionship, permanent orientation and availability. 

In a globalized world, we continually work on strengthening our health insurance offer for individuals and families anywhere in the world, without borders or nationalities. 

Our experience is based on the deep understanding of our customers and their current needs, which constantly evolve along with technology:

  • We strengthened and broadened our  medical provider and care center network allowing our customers direct access, without the need of prior authorization from their general doctor or an authorization center
  • We created special medical programs, like ‘Siempre Contigo’, which enables our customers to receive specialized medical attention in case of a specific pathology diagnosis that requires a high level of medical complexity
  • Additionally, we offer exclusive and dedicated medical attention in our Bolívar Medical Centers 

To learn about the international health insurance products in Colombia, you can dial #322 from your mobile device, or call our service line at 01-8000 123-122.

For more information regarding the new portfolio of health services, visit the Seguros Bolivar website.

International products in Colombia are underwritten by and issued by Seguros Bolívar, with administration performed by Bupa Global, each are independent licensees of Blue Cross and Blue Shield Association.


About Bupa Global

Bupa Global is the international health insurance arm of Bupa. We provide customers around the world with products and services for globally minded and mobile people who want the most premium coverage and access to the healthcare they need anytime, anywhere in the world, whether at home or when studying, living, travelling or working abroad.

Bupa Global has offices around the world including London and Brighton (UK), Miami (USA), Copenhagen (Denmark), Dubai (UAE, in partnership with OIC), and Hong Kong (China) as well as regional offices in Mainland China, Singapore, Egypt, Mexico, Dominican Republic, Bolivia, Brazil, Panama, Guatemala and Ecuador. Bupa Global recently acquired Care Plus, the market leading health insurer in Brazil which serves more than 400 companies with about 100,000 members.

Bupa is an independent licensee of Blue Cross and Blue Shield Association. Bupa Global is not licensed by Blue Cross and Blue Shield Association to sell products branded with the Blue Cross Blue Shield marks in Anguilla, Argentina, British Virgin Islands, Canada, Costa Rica, Panama, Uruguay and US Virgin Islands. In Hong Kong, Bupa Global is only licensed to use the Blue Shield marks. Please consult your policy terms and conditions for coverage availability.

For more information, visit the Bupa Global website.

About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives.

With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

We have 15.5m health insurance customers, provide healthcare to over 14.5m people in our clinics and hospitals, and look after over 22,900 aged care residents.

We employ over 78,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, the USA, Brazil, the Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

Health insurance is around 70% of our business. In a number of countries, we also run clinics, dental centres, hospitals and care homes and villages.

For more information, visit www.bupa.com.

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