'Life is a gift. Take care of it' puts care at the centre of Bupa A&NZ’s communications

Chief Marketing and Customer Officer, Australia and New Zealand
31 January 2018
Family lying on bed

Bupa Australia and New Zealand (A&NZ) has launched a new marketing communications strategy designed to demonstrate the shift towards being recognised as much more than just a leading health insurer – but also as a diverse health and care provider. Life is a gift. Take care of it is our new A&NZ-wide focus which will help the business to better communicate what matters most to our people and our customers.

It will be used to tell stories from across Bupa A&NZ, and the storyline will gradually develop as the year goes on, and as more audiences are engaged across various health services and programmes.

Over time we’ve seen our customers’ expectations shift, and what’s now most important to them is their experience with us, rather than the ‘what’. This shift resonates deeply with our purpose of helping people live longer, healthier, happier lives, and we see this messaging as the creation of a care platform to provide our customers and our people with the personalised experiences they need and expect.

Life is a gift. Take care of it will help us to further empower our people to deliver exceptional experiences for our customers – and not only that – it reminds us to pause and think about what’s most important in the world. 

Watch the television commercial:


Jane Power
Chief Marketing and Customer Officer, Australia and New Zealand
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