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Bupa 2020 strategic vision

Bupa 2020 is our strategic vision outlining how we will fulfil our purpose and support millions of people to enjoy better health.

Our status as a private company, limited by guarantee, means we have no shareholders and are not driven by short-term profit. So we behave commercially and focus on our customers, while taking a long-term view and reinvesting our profit to provide more and better healthcare, fulfilling our purpose: longer, healthier, happier lives.

Our Bupa 2020 diagram