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Our strategic framework

Watch Bupa CEO Evelyn Bourke introduce our strategic framework.

Our purpose, helping people live longer, healthier, happier lives, and our values shape how we act and deliver for our customers and our people.

Our strategic framework has three pillars: 

  • Customers - Creating excellent customer experiences and outcomes.
  • Our people - Being a place where our people love working and love our customers.
  • Strong, sustainable performance - Fuelling our ability to meet the health and care needs of future customers.

Our priorities are:

  • Customers front and centre.
  • Empowering and inspiring our people to deliver for our customers.
  • Continuous change and digital transformation.
  • Strengthening our business in current geographies, selectively expanding into new markets, and leveraging our partnerships to grow and innovate.
  • Remaining focused on quality, efficiency and compliance.