Written by former Group CEO, Evelyn Bourke
In response to the pandemic, teams across Bupa have shown that our purpose - helping people live longer, healthier, happier lives - extends to the communities we are part of, as well as our customers and our people.
Our Strategic Framework talks about Bupa people making a difference. Over recent months, Bupa people have rallied together and made a difference like never before. We can all be proud of the role our teams have played a part in the wider national health response, as well as for our customers and one another. I’d also like to recognise all the work going on to support local communities during the pandemic, helping those hardest hit through volunteering, donations and fundraising. There are many inspiring stories right across the organisation.
I’m delighted that to supplement this local activity, we’ve established a new global Healthy Communities Fund under the banner of “Healthy Children, Healthy Schools, Healthy Communities”.
Our Healthy Communities Fund is a significant multi-year commitment to support national flagship programmes which promote mental wellbeing and resilience. The initial round of funding has been awarded to the following projects:
A Wellbeing @ School early intervention programme to reach 30,000 primary school aged children. This is a partnership between the Australian charity, Kids Helpline, and the Bupa Australia Health Foundation. The Foundation is also funding My Circle, an online peer-to-peer mental wellbeing support platform for 10,000 young Australian people.
A Wellbeing 4 Educators programme working to engage 100,000 educators in taking care of their mental wellbeing over the next three years. This is being developed and delivered by the Bupa Foundation. The pilot programme was successfully delivered in the first half of this year, through ‘lockdown’, with 100% of the teachers participating saying it helped them to identify ways to improve their wellbeing. The Foundation has established a partnership with Mind to help the mental wellbeing of 2.5m young people over the next three years. This enabled Mind to develop much-needed online resources to help young people manage their mental wellbeing during the pandemic.
Europe and Latin America
We are committed to playing our part in society’s recovery from the impact of COVID-19, helping to build healthier and more resilient communities. It’s never been more important.
In Europe and Latin America, the Sanitas team will expand its successful Healthy Cities programme to create a region-wide, Healthy Communities Challenge and a digital platform for better mental health and wellbeing. People who take part in the challenge will unlock donations to support urban regeneration near a Bupa site. This is an important part of us promoting healthy environments to reduce air pollution and strengthen people’s resilience.