Written by William Brocklehurst, Corporate Affairs Director for Bupa in Hong Kong
As part of Bupa’s Healthy Cities programme, our Hong Kong businesses recently partnered with Swire Properties on their “Discover Taikoo Place” community engagement campaign. The overall aim was to engage tenants and residents of the Taikoo Place area, where our Hong Kong Insurance business is headquartered, with a range of wellness, cultural and business activities.
In line with our belief in creating shared value through our Corporate Responsibility programmes, Bupa drew on our commercial expertise in wellness and people engagement to offer three different wellness initiatives.
Firstly, we set up the ‘Bupa – Walk for Miles’ steps challenge, attracting a full house of 500 participants over a three-week period, who walked an increasing number of steps per day, with the top 'Super Stepper' achieving a total of 1,125,343 steps, meaning he’s walked all the way from Hong Kong to Shanghai.
Secondly, to help engage local corporates, Bupa also sponsored an eight-hour charity ‘spinathon’ challenge. In total, 16 neighbouring corporate teams took part in a high-energy, high-tempo challenge to see who could cycle the furthest distance over eight hours. Thirty Bupa people represented us on the day, and we were delighted to finish fifth overall and raise $20,000 HKD for charity. All the proceeds from the day went to Mind HK, a local organisation supporting individual’s mental health. The Quality HealthCare team also provided health screening tests with specialist consultation, and offered corporate health lounge prizes to all the winners to encourage them to stay healthy.
Finally, we organised a series of 12 free wellness classes with almost 200 participants signed up. It was great to see high levels of engagement in these from the local community, and our own Bupa people. These classes weren’t about intensive physical activity, but more about holistic wellness. A particularly well-attended event was our Energy Bar workshop. Over 100 people in total made their own energy bars that were rich in nutrition and low in calories, all with organic and natural ingredients.
A huge thanks go to Swire Properties for working with us over the last few weeks. “Discover Taikoo Place” was a fantastic success and we hope those who took part enjoyed it. Through wellness programmes such as Bupa’s Healthy Cities, we are supporting our communities and helping people to live longer, healthier, happier lives.