Why the 'Every day is different' campaign can make a difference

Published by Joan Elliott
Managing Director, Bupa UK Care Services

04 April 2019 . United Kingdom

You may have seen the latest campaign from the Department for Health and Social Care, entitled ‘Every day is different when you care’ which aims to promote a career in adult social care.
Georgia O'Rourke

Personally, I think it’s a great campaign and with around 110,000 vacancies in social care at any given time, it’s obviously greatly needed too.

Earlier this week, the campaign was celebrated in a photography exhibition at the House of Commons, and I was delighted to see one of our care assistants featured within this.

Having worked at our Burley Hall care home for the past four years, Georgia O’Rourke is a great example of a carer regularly going above and beyond for residents. Pictured with one of our residents, Joy, Georgia talks openly about how little actions like taking the time to paint their nails can make such a difference to someone’s day.

We often hear the challenging side of working in social care and that’s fair enough – being a carer isn’t for everyone. It requires a dedication and patience that very few of us are blessed with.

However, to suggest that carer work isn’t a skilled job couldn’t be further from the truth. As well as learning some basic clinical skills, carers also need exceptionally well-developed soft skills like empathy, emotional intelligence and a solid sense of compassion.

For those lucky enough to possess these skills, careers in social care can be incredibly rewarding. In my role, I’m fortunate enough to see this every day. Whenever I visit our care homes, it’s immediately clear just how passionate our colleagues are about their jobs and how they love making a positive difference to other people’s lives.

At Bupa we’re committed to finding the best talent and developing our people’s skills on the job. Our career pathways are attractive, rewarding and are supported by significant investment in training.

We’re a big believer in apprenticeships and we currently have over 600 colleagues who ‘learn as they earn’ in a range of roles and disciplines including carers, caterers, human resources and leadership positions.

Furthermore, in September 2018 we hired our first cohort of care practitioners – a new role specifically designed to help bridge the gap between caring and nursing roles. We’re looking forward to welcoming more of these roles to the business this year.

While there’s still a lot to do to get more people into caring careers, I’m glad the 'Every day is different' campaign has started this conversation. What’s more I’m exceptionally proud that our colleagues are such shining examples.


Joan Elliott

Managing Director, Bupa UK Care Services

More about this author

ajax-loader