Corporate responsibility and sustainability at Bupa: Looking back at the last 6 months

Published by Yolanda Erburu
Corporate Responsibility and Sustainability Global Practice Lead

13 August 2019 . International

Over the last six months, we have been working hard to progress our Corporate Responsibility and Sustainability (CRS) agenda, creating shared value for our customers, people and communities.

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We call our approach Bupa Cares, and it spans everything we do at Bupa; from being accountable to our Customers and our People to conducting our business ethically and taking care of the environment. We also aim to make a difference in our local communities. 

Our agenda spans five pillars; Customer, People, Ethics, Community and Environment. Within the Community pillar, we have three focus areas; healthy communities with an emphasis on mental health, diversity and inclusion and healthy environments. These together support our purpose of helping people live longer, healthier, happier lives.

I’m proud of the progress we have made in these areas and I would like to take the half way point of 2019 as an opportunity to reflect on the hard work our teams have been putting in to achieve this. Progress would not be possible without the passion and determination of the people involved in the many CRS related projects and initiatives across Group.

Our strategy is locally led, globally guided. Each local market is free to define how these focus areas are played out, dependent on what makes sense in their geography. As well as local activities, we also invest in communities through our Bupa Foundations in Australia, Spain, and the UK.

Our focus on mental health is growing. If we want to work towards building healthy communities, mental health is crucial to that. The extensive mental health cover that Bupa UK Insurance is now offering within customer policies is excellent.

We champion diversity and inclusion, so everyone feels welcome and valued at Bupa. Our people are vital to our success and helping them be at their best means we can do better for our customers. A diverse and inclusive working culture helps us to better understand and respond to our customer’s needs. We have made sure that Bupa is an open place, where everyone feels welcome and can be themselves. That’s why our pledge of “Be You at Bupa” appears in our offices globally.

In Spain, we reported on our Gender Pay Gap figures for the first time. And, female representation on both the Bupa Board and the Bupa Executive Team now sits at more than 40%, above the minimum 33% set by the Women on Boards, Lord Davies review. Strong female leadership is important in showing that women are supported in their careers at Bupa.

Our efforts to manage our environmental impact and promote positive practices is ongoing. Bupa has a proven track record of continually working to measure and improve our impact. In our Australian business, we have increased our use of renewable energy sources by 16% over the last six months.  Looking to the next six months, we will continue to work on our approach to tackling climate change, with a focus on reducing our carbon footprint across Group.

In other areas of the CRS agenda, I am confident that we will continue building on our hard work, whilst also launching new and exciting projects. Investing time, effort and resources makes our business more sustainable in the long run. We want to be here in the future because then we can continue to fulfil our purpose of helping people to live longer, healthier happier lives.


Yolanda Erburu

Corporate Responsibility and Sustainability Global Practice Lead

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