Strengthening and streamlining Bupa’s organisation structure

03 June 2019 . International

Bupa is simplifying our organisation structure to enable organic growth, strengthen governance and accountability, and increase speed and efficiency.

The organisation is now structured in three Market Units (MUs) increasing the accountabilities of the Europe and Latin America MU and the UK MU, removing the International Markets MU. The Australia and New Zealand MU is unchanged.

Group CEO Evelyn Bourke commented: “These changes make us leaner and more agile, with clearer accountabilities driving faster execution. They strengthen our governance and put Bupa in the best shape to drive strong, sustainable performance over the long term.

"As a result of the changes, Sim Preston, CEO of International Markets, will be leaving Bupa. I would like to thank Sim for all he has achieved and for his contribution as a member of the Bupa Executive Team. He leaves our businesses in great shape and we wish him all the best for the future.

"The changes do not affect customers, products or the geographies which we serve. We continue to invest to meet the needs of our customers.”

Summary of changes announced

  • Iñaki Ereño, CEO of Europe and Latin America, is now accountable for Bupa Global Latin America including Care Plus in Brazil, and Bupa Acibadem Sigorta in Turkey. This is in addition to his existing accountability for the Sanitas businesses in Spain, Bupa Chile and LUXMED in Poland.
  • David Hynam is now CEO of Bupa Global and UK. His accountabilities now include the international health insurance businesses (Bupa Global Business Unit, Bupa Global European Economic Area, and Bupa Global North America/GeoBlue). This is in addition to his existing accountability for the Bupa UK businesses.
  • Hisham El-Ansary continues as CEO of Australia and New Zealand.
  • Bupa Arabia and Max Bupa in India are associate businesses governed through their own Boards on which Bupa participates as a major shareholder. They now report centrally: Bupa Arabia to Evelyn Bourke, and Max Bupa to Group CFO, Joy Linton. Bupa Hong Kong will also report to Joy.

Notes to editor

  • About Iñaki Ereño: Iñaki was appointed as CEO of Europe and Latin America in November 2016. Iñaki was previously Managing Director of Bupa’s Spain and Latin America Market Unit. He has held senior positions at Acerinox, the Telefonica Group and Carrefour as well as founding an online start-up. Iñaki has a degree in Law and holds an MBA from IESE Business School.
  • About David Hynam: David was appointed as CEO of Bupa UK in October 2016. He joined Bupa as Transformation Director in the UK and as leader of health and dental clinics before becoming General Manager of Bupa’s UK Care Services business in 2015. He was previously Chief Operating Officer and UK CEO of Friends Life.
  • About Hisham El-Ansary: Hisham became CEO of Bupa Australia and New Zealand in April 2019. He joined Bupa as CFO in 2008 and played a key role in the integration of health insurer MBF and the acquisition and establishment of a number of new subsidiary health companies. Since then, he has held a variety of roles, including Managing Director of Bupa’s Australian Health Services business. Hisham previously held a number of senior executive roles in retail, energy, aviation and construction.



Rupert Gowrley (Corporate Affairs): +44 (0) 7834 624 675


Gareth Evans (Treasury): +44 (0) 20 3314 1708

(Bupa 10252 LV)

About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives.

With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Health insurance accounts for the major part of our business with 16.7m customers and contributes around 75% of revenue. We operate clinics, dental centres and hospitals in some markets, with around 15m customers. We care for around 22,300 residents in our UK, Australia, New Zealand and Spain aged care businesses.

We directly employ around 80,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, Turkey, the US, Brazil, the Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

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