Today, Bupa UK Insurance CEO Alex Perry announced that Bupa will pass on any exceptional financial benefit ultimately arising from COVID-19 to its UK health insurance customers.
As UK hospitals and staff – including Bupa’s own healthcare professionals – rightly focus on the nation’s fight against COVID-19 it is clear that the independent health sector will be disrupted. Urgent care, such as cancer treatment, will continue, but non-urgent hospitals procedures are being postponed.
Most treatments which are deferred will be delivered and funded as soon as possible later on. However, Bupa expects there will be an overall reduction.
Alex Perry CEO Bupa UK Insurance commented: “As an organisation without any shareholders our customers come first. At this point, no one can predict the full impact of this national crisis and we do not have all the answers yet. But we want to reassure our customers that we will do the right thing for them, and that any exceptional financial benefit ultimately arising from COVID-19 will be passed back to our health insurance customers. This will be by rebate or other appropriate means."
Bupa is writing to its customers to make this commitment. It will commission a third-party review to ensure that what it does is fair and reasonable across its different customer groups.
Bupa has also expanded its range of health support services and resources that customers can access from home to support them through the COVID-19 crisis. Services include telephone and video consultations with nurses, GPs and consultants, as well as specialist help for physiotherapy and mental health, right through to chemotherapy at home for cancer patients. It has already seen calls to its AnyTime HealthLine more than double.
The Digital GP service that Bupa provides in partnership with Babylon is also being made available to all insurance customers with a new COVID care assistant feature.
A dedicated Bupa COVID-19 online hub has also been developed to provide regular updates and health advice to help customers manage both their physical and emotional wellbeing.