Engaging, supporting and serving the communities we work in is fundamental to our purpose of helping people live longer, healthier, happier lives.
It’s a key part of our approach to corporate responsibility and sustainability at Bupa; we want to play our part in helping our communities and create shared value.
In LUX MED in Poland, part of Bupa’s Europe and Latin America Market Unit, our flagship project I’m able to help has been bringing valuable first aid skills to communities since 2011.
According to a survey carried out for LUX MED by the Kantar Public research agency in 2018, 85% respondents said that the ability to provide first aid is needed, but as much as 69% adults in Poland have never participated in these kind of courses and rate their qualifications in saving human life as ‘Poor’. Additionally, 72% of respondents said they would like their child to take part in this type of workshop.
The I am able to help programme trains young people in valuable first aid skills and gives them the confidence to take immediate action if they witness a situation where someone needs help.
This year, for the ninth consecutive year, over 600 students from seven primary schools in northern Poland benefited from I’m able to help. The programme is taught through practical workshops and lectures, delivered by the LUX MED Rescue Academy instructors, a group of experienced doctors and paramedics. During the training, young people learn how to perform cardiopulmonary resuscitation, are shown patterns of seizure or choking behavior, and learn how to use an automated external defibrillator (AED).
Mariusz Pacałowski, MD, Director of the LUX MED Group Rescue Academy said, “I’m able to help workshops are designed so that the trainers’ knowledge and practice in emergency services, as well as their approach to training, helps students build confidence and be prepared for situations where human life may be at risk.”
As part of the campaign, we also have the LUX MED First Aid mobile application which was recently relaunched as a tool for young people and adults to help deliver first aid. It contains practical illustrated tips that are helpful in such situations as choking, frostbite or burns. So far over 5,000 students participated in I’m able to help campaign and the app has been downloaded over 100,000 times to date.
Mariusz emphasises the value of this type of training in communities, “Fear of providing first aid is a very serious problem among young people. Very often they don’t have the knowledge or skills needed, which is why making professional training and support available is so important. Our ambition is that young people can give professionally-trained first aid whenever help is needed.”