Bupa appoints Cath Keers as a Non-Executive Director

10 October 2019 . International

Bupa today announces the appointment of Cath Keers as a Non-Executive Director with effect from 1 November 2019.

Cath brings substantial digital consumer expertise to the Bupa Board, with over three decades of professional and leadership experience across the retail, consumer, digital and technology sectors.

Currently Chairman of Ustwo, a digital product and games studio, Cath is also a Non-Executive Director of Sage Group plc and Funding Circle Holdings plc. Previously Cath was Non-Executive Director of Royal Mail, Home Retail Group, LV= and Telefonica Europe. She has held a number of commercial roles including marketing and business development at Sky TV, Avon, Next, O2 and was chairman of Tesco Mobile.

Cath will join Bupa’s Remuneration Committee.

Roger Davis, Chairman of Bupa said: “We are delighted to welcome Cath to the Board and look forward to working with her. She brings valuable experience in the digital and consumer space and will be an excellent addition to the Bupa Board.”

Notes to editor



Rupert Gowrley (+44 (0) 7834 624675), Mar Soro +44 (0)7860 735902) (Corporate Affairs)


Gareth Evans (Treasury): +44 (0) 20 3314 1708

About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives.

With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Health insurance accounts for the major part of our business with 16.7m customers and contributes around 75% of revenue. We operate clinics, dental centres and hospitals in some markets, with around 15m customers. We care for around 22,300 residents in our aged care businesses in the UK, Australia, New Zealand and Spain.

We directly employ around 80,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, Turkey, the US, Brazil, the Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

For more information, visit www.bupa.com.