Care Plus launches flagship international health insurance plan in Brazil

29 November 2017 .
  • Care Plus is the first healthcare company in Brazil to offer global IPMI (international private medical insurance) coverage
  • In collaboration with two of the most highly respected names in global healthcare, the ‘Master International’ product will offer access to Blue Cross Blue Shield networks in the U.S. and Bupa’s networks outside of the U.S
  • The unique-to-market ‘Master International’ product offers businesses a significant talent attraction and retention tool

Today, Care Plus, the leading healthcare company in the premium corporate market in Brazil, launches the first international private medical insurance (IPMI) product of its kind, offering global coverage.

‘Master International’ is a unique product that will allow organisations to offer their employees healthcare around the world. Customers will now have the ability to access the right care, at the right time, across the largest networks of leading healthcare providers and facilities worldwide. This differentiated product is the result of the combined strength and expertise delivered through the strategic collaboration among CarePlus, Bupa Global and Blue Cross Blue Shield Global. ‘Master International’ enables employers to provide a unique employee benefit, a key tool for talent attraction and retention.

‘Master International’ will be available to Care Plus clients currently subscribing to the Master I plan, which provides premium and unparalleled healthcare coverage in Brazil. In addition, Care Plus will offer ‘Master International’ to new customers with compatible plans and an additional 2,000 new customers by 2018 year end.

"Our clients and brokers have stated the need for a product offering coverage to globally minded and globally mobile customers, said Roberto Laganá, CEO of Care Plus (Brazil). “We’ve listened to them and alongside Bupa Global and Blue Cross Blue Shield Global, our customers now have the security of having premium healthcare anytime, anywhere.”

“We are excited that Care Plus customers can now experience the benefits of accessing the largest network of health care providers worldwide, said Maureen Sullivan, senior vice president and chief strategy officer of BCBSA. “Our combined strength, scale and expertise means that customers can be confident in knowing that they have access to quality healthcare when and where they need it.”

“The launch of Master International is an exciting milestone in our relationship with Care Plus and further demonstrates our commitment to providing the very best level of healthcare whenever and wherever our customers need us, and helping our customers lead longer, healthier, happier lives,” said Moses Dodo, General Manager, Bupa Global Latin America.

Notes to editor

For further information please contact:

Agência Ideal H+K (Care Plus)

Vanessa Sarzedas - T: (11) 4873-7950 / 99139-6545 E:

Fernanda Triches – T: (11) 4873-7964 / 99421-3445 E:


Sirina Parr, Senior Corporate Communications Manager, Bupa  

About Care Plus

Care Plus provides premium healthcare solutions through a wide range of products (medicine, dentistry, occupational health and prevention), with strong performance in the premium segment. It is the leading premium health insurance company in Brazil, having been founded 25 years ago.

Care Plus offers differentiated health plans to more than 400 companies and around 100,000 beneficiaries Bupa Global acquired Care Plus in December 2016 to serve the growing Brazilian healthcare market.  

About Bupa Global

Bupa Global is the international health insurance arm of Bupa. We provide customers around the world with products and services for globally minded and mobile people who want the most premium coverage and access to the healthcare they need anytime, anywhere in the world, whether at home or when studying, living, travelling or working abroad.

Bupa Global has offices around the world including London and Brighton (UK), Miami (USA), Copenhagen (Denmark), Dubai (UAE, in partnership with OIC), and Hong Kong (China) as well as regional offices in Mainland China, Singapore, Egypt, Mexico, Dominican Republic, Bolivia, Brazil, Panama, Guatemala and Ecuador. Bupa Global recently acquired Care Plus, the market leading health insurer in Brazil which serves more than 400 companies with about 100,000 members.

About Blue Cross Blue Shield Association 

The Blue Cross and Blue Shield Association (BCBSA) is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for one-in-three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Index. For more information on BCBSA and its member companies, please visit

About the Bupa Global and BCBSA collaboration

Two of the most respected names in health care, Bupa Global and Blue Cross Blue Shield (BCBS), have teamed up to deliver high quality health care products and services. Customers will have access to the largest networks of health care providers worldwide, utilizing Blue Cross Blue Shield networks in the U.S. and Bupa’s networks outside the U.S, subject to certain restrictions and limitations.

Through the Blue Cross Blue Shield and Bupa Global venture, members receive a Blue Cross Blue Shield ID card, giving them access to the Blue Cross Blue Shield network in the U.S., support from a U.S. service centre, and access to the U.S. discount pharmacy program.  Blue Cross Blue Shield and Bupa continue to expand and strengthen their collaboration around the globe to deliver value through insurance products and services to benefit customers worldwide.

Bupa Global is a trade name of Bupa, an independent licensee of Blue Cross and Blue Shield Association. Bupa Global’s rights to use the Blue Cross Blue Shield Brands are limited in some areas. Bupa Global does not sell Blue Cross Blue Shield co-branded products in Anguilla, Argentina, BVI, Canada, Costa Rica, Panama, Uruguay and US Virgin Islands.  Bupa Global does not sell Blue Cross branded products in Hong Kong. For more information, visit The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies. Blue Cross Blue Shield Global is a brand owned by Blue Cross Blue Shield Association.

About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives.

With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Health insurance accounts for the major part of our business with 15.7m customers and contributes over 70% of revenue. We operate clinics, dental centres and hospitals in some markets, with 15m customers. We care for around 23,000 residents in our UK, Australia, New Zealand and Spain aged care businesses.

We directly employ around 80,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, Turkey, the US, Brazil, the Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

For more information, visit