Bupa UK focuses on families with new marketing campaign

07 August 2019 . United Kingdom

Bupa UK has launched a new marketing campaign focusing on restoring ‘the glorious chaos’ of family life. 

Families marketing campaign

The campaign is designed to develop awareness and engagement with families by promoting Bupa’s health insurance offering for families and providing them with information that can support them during parenthood and beyond.

Running from July through September, the campaign will amplify video content on channels such as YouTube, Pinterest, and Good Loop, in addition to parent-specific titles, highlighting Bupa’s expertise in family health cover to new audiences. Social ads and digital display banners will appear on Facebook, driving traffic to Bupa’s Family Hub on bupa.co.uk.

The campaign highlights Bupa’s health insurance offerings such as instant advice and support through Bupa’s 24/7 Healthline, access to paediatric specialties and consultants through its Direct Access service, and expert content on Bupa’s Family Hub. 

As part of the campaign, Bupa will also be making a donation to mental health charity Mind, in recognition of the vital support they offer to families going through difficult times, and for their invaluable work in improving attitudes towards mental health conditions across the UK.

Helen Bruce, Head of Consumer Marketing at Bupa UK, said: “We hope that the new campaign resonates with families, showing that at Bupa we know that family life isn’t perfect – and we love it. We’re here for our customers when they need expert advice and care – and when things go wrong, we offer them the peace of mind that allows them to get back to the glorious chaos of family life.” 

About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Health insurance accounts for the major part of our business with 18m customers and contributes 74% of revenue. We operate clinics, dental centres and hospitals in some markets. We run aged care businesses in the UK, Australia, New Zealand and Spain.

We directly employ around 83,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong, Turkey, Brazil, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

For more information, visit www.bupa.com.