Bupa UK has launched a new marketing campaign focusing on restoring ‘the glorious chaos’ of family life.
The campaign is designed to develop awareness and engagement with families by promoting Bupa’s health insurance offering for families and providing them with information that can support them during parenthood and beyond.
Running from July through September, the campaign will amplify video content on channels such as YouTube, Pinterest, and Good Loop, in addition to parent-specific titles, highlighting Bupa’s expertise in family health cover to new audiences. Social ads and digital display banners will appear on Facebook, driving traffic to Bupa’s Family Hub on bupa.co.uk.
The campaign highlights Bupa’s health insurance offerings such as instant advice and support through Bupa’s 24/7 Healthline, access to paediatric specialties and consultants through its Direct Access service, and expert content on Bupa’s Family Hub.
As part of the campaign, Bupa will also be making a donation to mental health charity Mind, in recognition of the vital support they offer to families going through difficult times, and for their invaluable work in improving attitudes towards mental health conditions across the UK.
Helen Bruce, Head of Consumer Marketing at Bupa UK, said: “We hope that the new campaign resonates with families, showing that at Bupa we know that family life isn’t perfect – and we love it. We’re here for our customers when they need expert advice and care – and when things go wrong, we offer them the peace of mind that allows them to get back to the glorious chaos of family life.”