Bupa announces 2018 startup accelerator programme

14 March 2018 . International

International healthcare company Bupa has today launched its 2018 Bupa B Table accelerator programme, inviting startups and small businesses to partner with the company to tackle key customer challenges in aged care. 

Now in its second year, the Bupa B Table is run by Bupa’s Customer Lab, which was established last year to explore new ways of delivering high quality, comprehensive health and care services which meet customer needs, by harnessing digital technology.

Bupa B Table offers startups and small businesses the chance to pilot and test their ideas inside a global health and care company. It gives them the opportunity to make a positive impact on the lives of the millions of customers Bupa serves worldwide.

Successful candidates will be mentored by senior Bupa business leaders and tech experts. They will have access to space in Bupa’s offices to develop their ideas, and potential investment opportunities.

The Bupa Customer Lab is looking for pitches which deliver innovative solutions to key customer challenges in the following areas:

  • How might we exploit new technologies and innovative solutions to support and enable the ageing population to live independently for longer, and to allow family members to help?
  • How might we use innovative solutions to help support Bupa's professional carers as they go about their working day?

Commenting on this year’s launch, John Moore, Director of Bupa’s Customer Lab said: “With an increasing ageing population globally, we have an opportunity to help people age healthily. This will mean their years without ill health are increased, and in turn, their time with illness is much shorter – which is better for the person, their family and healthcare systems.

“And, as an employer of over 20,000 carers around the world, we want to ensure they are able to do their jobs providing outstanding care to older people, while staying healthy themselves.

“The Bupa B Table programme is a chance for us to work and share our expertise with innovative startups and small businesses to get a new perspective on our own business, and enhance the services we provide to our customers and our people all over the world.”

Applications are now open and close on 18 April 2018. To apply, or for more information, visit the Bupa Customer Lab website.

Notes to editor

For further information please contact:

Jo Hudson, Communications Lead, Bupa Customer Lab
E: joanne.hudson@bupa.com

About the Bupa Customer Lab

Bupa’s Customer Lab is giving us a better understanding of our customers and what they really want so we can challenge the way we think and deliver new solutions using digital technology. But we can’t do it alone, which is why we’re partnering with startups and other businesses to explore ideas for more connected, intuitive healthcare experiences. With the freedom to move fast and experiment, and the power of Bupa’s 78,000 people, together we'll discover new ways to help people live longer, healthier, happier lives.

About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives.

With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Health insurance accounts for the major part of our business with 15.7m customers and contributes over 70% of revenue. We operate clinics, dental centres and hospitals in some markets, with 15m customers. We care for around 23,000 residents in our UK, Australia, New Zealand and Spain aged care businesses.

We directly employ around 80,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, Turkey, the US, Brazil, the Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

For more information, visit www.bupa.com.