Bupa helps two small businesses develop innovative care solutions

26 June 2019 . United Kingdom

Two exciting small businesses have been working with Bupa’s Customer Lab to develop and pilot their innovative ideas.

People brainstorming ideas using post-its

Bupa’s Customer Lab offers start-ups and small businesses the chance to pilot and test their ideas inside a global health care company, while being mentored by senior Bupa business leaders and tech experts.

Two small businesses the Lab has recently been supporting are Kafoodle and Bitbrain. Kafoodle’s product is an innovative food management and meal-planning software, which provides personalised meal planning based on allergens, medications, and dietary restrictions. The product aims to help chefs to create nutritious, cost-effective meal plans for their residents, while also ensuring that all dishes are accurately allergen assessed. It also aims to streamline communication between the restaurant staff and the kitchen.

Bitbrain’s innovative solution, Elevvo, aims to prevent and slow down the advance of cognitive damage through a wearable brain-computer interface. The product offers a set of cognitive training exercises to improve cognitive functions and to prevent and slow down age-related cognitive decline.

Rob Edmundson, Transformation and Marketing Director at Bupa UK, said: “The Customer Lab exists to solve health problems, but we can’t do it alone, which is why we partner with start-ups and other businesses to explore and develop ideas that will help people live longer, healthier, happier lives.

“Both of these projects were selected because they have the potential to make a real difference to the ageing population. It has been great working with both businesses on developing their initiatives. We have carried out trials for both projects within our businesses – Kafoodle in one of our Richmond Villages and Bitbrain in our Spanish healthcare provider, Sanitas. Both trials were a success and we are now working with the businesses on next steps.”

Bupa’s Customer Lab will continue to bring external knowledge and innovative thinking into Bupa so we can continue to grow to meet our customers’ health challenges, and deliver the products and services they really need.


About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives.

With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Health insurance accounts for the major part of our business with 16.7m customers and contributes around 75% of revenue. We operate clinics, dental centres and hospitals in some markets, with around 15m customers. We care for around 22,300 residents in our UK, Australia, New Zealand and Spain aged care businesses.

We directly employ around 80,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, Turkey, the US, Brazil, the Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

For more information, visit www.bupa.com.

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