Bupa Health Clinics launch new proposition to boost employee health and wellbeing

22 September 2020 . United Kingdom

Bupa Health Clinics have launched Bupa Be.Well, its new health and wellbeing proposition for business customers, offering a personalised approach to employee health and wellbeing with support to reach their individual goals.

Bupa Be.Well includes new health and wellbeing plans, Be.Motivated, Be.Ready, Be.Reassured and Be.Ahead, which are the next generation of health assessments. Each plan focuses on different areas, including making positive long-term lifestyle changes, investigating any future health risks and advanced fitness tests.

Employees will have access to the Bupa Be.Me app, which offers one-to-one support from a  motivational virtual coach, health and wellbeing and mental health questionnaires, a health risk profile, bespoke recommendations and wellbeing content. Users will be able to connect wearable data, set and track goals and start group challenges amongst teams at work for friendly competition

The new health and wellbeing proposition will also include online mental health wellbeing programmes, provided by SilverCloud, which will be focused on sleep, resilience, stress, money worries, alcohol and body positivity.

Sarah Melia, Managing Director for Bupa Health Clinics, said “We’re delighted to launch Bupa Be.Well to our customers to help support their employee’s health and wellbeing needs.

“A key theme to come out of the COVID-19 pandemic is that now more than ever people are aware of their physical and mental health. As a result, businesses need provisions in place to accommodate that and introduce or adapt wellbeing strategies to support staff. Employees want a personalised approach to them and their family’s health and Bupa Be.Well is able to support that.

Our new proposition has been built on Bupa’s core foundations, mental wellbeing and inclusivity. We’ve tailored many aspects of the customer journey, from the questions we ask during the plan to the training we’ve done with our staff. Our aim is to create a truly personal experience which looks at mental wellbeing just as much as physical wellbeing and is inclusive for everyone.”

 A recent study by Bupa Health Clinics revealed the most common health issues that Brits faced during the COVID-19 pandemic, was trouble sleeping which affected 35% of people.

Elsewhere, 23% said they struggled to follow a healthy diet, while 16% admitted to drinking more frequently during the lockdown. High blood pressure and stress were also high on the list.

The launch is in support of the Government’s ‘Better Health’ campaign which aims to get the nation fit and healthy again following the COVID-19 pandemic.

Bupa have made mental health support a key area this year and launched their brand campaign ‘Is It Normal’ in January which has since been adapted to reflect the COVID-19 pandemic.

The new health and wellbeing plans are also available to customers in all Bupa Health Clinics across the UK.


About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Health insurance accounts for the major part of our business with 18m customers and contributes 74% of revenue. We operate clinics, dental centres and hospitals in some markets. We run aged care businesses in the UK, Australia, New Zealand and Spain.

We directly employ around 83,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong, Turkey, Brazil, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

For more information, visit www.bupa.com.

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