Bupa Global announces sponsorship of Barbican Art Gallery’s new exhibition Modern Couples

08 October 2018 . United Kingdom

Bupa Global, the international health insurance arm of Bupa, today announced its sponsorship of Barbican Art Gallery’s major new exhibition Modern Couples: Art, Intimacy and the Avant-garde.
Barbican exhibition

The exhibition is Bupa Global’s first ever art-related sponsorship; reflecting Bupa’s wider corporate and social responsibility commitment to positively impact its customers, employees, wider society and environment.

Neil Kirby, Marketing Director at Bupa Global, said: “As a healthcare business, we actively support activities that promote wellbeing and happiness because we recognise the powerful contribution these influences can make to our health. Bupa Global’s sponsorship of the Barbican’s major autumn exhibition enables access to the arts for our people, customers and communities across the UK and beyond. In doing so, this collaboration fulfils Bupa’s purpose – helping people to live longer, healthier, happier lives.”

Barbican Art Gallery’s pioneering autumn exhibition Modern Couples: Art, Intimacy and the Avant-garde explores intimate relationships in all their various forms. It features collaborative works from some of art’s leading names, including Dora Maar and Pablo Picasso, Mary Reynolds and Marcel Duchamp, and Barbara Hepworth and Ben Nicholson.

The sponsorship forms a significant part of Bupa Global’s Better campaign strategy, which taps into the daily and social lives of customers with metro-based media placement and insight-driven messaging. The Barbican Art Gallery sponsorship empowers Bupa Global customers to enjoy vivid cultural encounters through one of a kind events and experiences, whilst cultivating relationships with like-minded individuals.

Jane Alison, Head of Visual Arts, Barbican, said: “We welcome Bupa Global as the lead sponsor of our major autumn exhibition Modern Couples: Art, Intimacy and the Avant-garde. Support for our art gallery programme allows us to continue to curate ground-breaking shows inspiring more people to discover and love the arts.”


Notes to editor

Modern Couples: Art, Intimacy and the Avant-garde

Barbican Art Gallery, UK

10 October 2018 – 27 January 2019

Media View, Tuesday 9 October, 10am – 1pm

About Bupa Global

Bupa Global is the international health insurance arm of Bupa, serving customers around the world. We provide products and services for globally minded and mobile people who want the most premium coverage and access to the healthcare they need anytime, anywhere in the world, whether at home or when studying, living, travelling or working abroad.

About Barbican Art Gallery

Our visual arts programme embraces art, architecture, design, fashion, photography and film. Many of our exhibitions explore the interconnections between disciplines, periods and cultures, and aim to imagine the world in new ways. Designers, artists and architects are our collaborators in this process.

About the Barbican

A world-class arts and learning organisation, the Barbican pushes the boundaries of all major art forms including dance, film, music, theatre and visual arts. Its creative learning programme further underpins everything it does. Over 1.1 million people attend events annually, hundreds of artists and performers are featured, and more than 300 staff work onsite. The architecturally renowned centre opened in 1982 and comprises the Barbican Art Gallery, a second gallery The Curve, Barbican Hall, the Barbican Theatre, The Pit, Cinemas One, Two and Three, foyers and public spaces, a library, Lakeside Terrace, a glasshouse conservatory, conference facilities and three restaurants. The City of London Corporation is the founder and principal funder of the Barbican Centre.

About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives.

With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Health insurance accounts for the major part of our business with 15.7m customers and contributes over 70% of revenue. We operate clinics, dental centres and hospitals in some markets, with 15m customers. We care for around 23,000 residents in our UK, Australia, New Zealand and Spain aged care businesses.

We directly employ around 80,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, Turkey, the US, Brazil, the Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

For more information, visit www.bupa.com.

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