Writing on a whiteboard

Our strategy

Our Five-Year Vision

In September 2019, we developed our Five-Year Vision for Bupa and refreshed our Strategic Framework. Our Five-Year Vision encapsulates our strategic choices, by business lines and geographical presence. These are the participation choices we are making to deliver our vision of being the most trusted health insurer and provider.

  • Insurance-led in our approach: Health insurance is the core of our business. We are working to have a scale insurance position in all of our markets and our approach to growth will be insurance-led.
  • Leaders in our chosen markets: We aim to have leading positions in all of our health insurance markets.
  • Owning complementary provision: We aim to own provision businesses where they complement our health insurance offer and enhance the customer experience.
  • Selectively expand into new markets: We aim to selectively enter and build our presence in new markets.

Our Strategic Framework

The Strategic Framework articulates our global priorities across our three pillars – customer, people and performance, including clear goals and measures to achieve our vision of being the most trusted health insurer and provider.

Strategic framework

ajax-loader