Customers looking into distance

Our story

Our story

Bupa was established in 1947 in the UK and we’ve come a long way from our origins as a health funding organisation with just 30,000 customers.

Bupa’s purpose is helping people live longer, healthier, happier lives. With no shareholders, we reinvest profits to benefit our current and future customers.

Our vision is to be the most trusted health insurer and provider. To achieve this, customers must be at the heart of everything we do. This means more than great customer service. It’s about being there for our customers whenever they need us, harnessing digitalisation, data and analytics, and developing products and services that are exceptional and suited to their needs. It’s about keeping data safe and protecting their privacy.

And it’s about looking ahead, innovating and exceeding our customers’ expectations – today and for years to come.

Mother and daughter with clinicians

Bupa’s role in healthcare

Bupa was established in 1947 as a company without shareholders, which means our customers are our focus. We reinvest our profits into providing more and better healthcare that will benefit customers now and in the future.

Through us, millions of people have access to high-quality healthcare and residential care they trust. From our early days in the UK, we have listened to our customers and grown by responding to their needs. We’ve become an international healthcare company, providing health insurance, treatment in clinics, dental centres and hospitals, and running care homes where residents truly feel at home.

Innovation brainstorm

Building a strong business to meet customer needs

Bupa must deliver strong and sustainable performance so that it can continue to deliver for our customers, long into the future. We understand the realities of healthcare delivery through bringing together a unique mix of health funding and care delivery – partnering with our network of the world’s leading health providers.

Surgeons examining x-ray

Clinical expertise is at the heart of our business

Our clinical expertise means we can guide our customers to make informed decisions about the care that’s right for them. As a leader in many of our markets, we play a role in some of today’s critical health challenges. We help customers to stay well, care for those in later life, and work with companies to improve their employees’ health.

Our people

Empowering our people

We directly employ around 83,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong, Turkey, Brazil, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

We work with a wide range of partners including other health providers, brokers, distributors, partners in our associate businesses, and joint ventures.

children running

Bupa in the community and beyond

We want to have a positive impact on the communities in which we operate, providing quality services and delivering on our social and environmental commitments. Find out more about Bupa's Corporate Responsibility and Sustainability agenda.