Writing on a whiteboard

Our strategy

Watch Group CEO Evelyn Bourke introduce our strategic framework.

Bupa's Strategic Framework

We have a simple strategic framework to guide our activity. Our strategy has three pillars: Customers, People, Performance.

Strategic framework pillars

In order to deliver our three pillars, we have a number of priorities:

  1. Putting our customers front and centre: delivering truly outstanding, personalised customer experiences, ensuring high quality clinical outcomes and value for money.

  2. Engaging and empowering our people to deliver: our people operate in an environment that enables and inspires them to make a real difference for customers, and are themselves healthier and happier.

  3. Digital transformation and continuous improvement: making things easier, faster, more personalised and responsive for our customers, employees, providers and partners.

  4. Maximising value through healthcare co-ordination: a trusted co-ordinator and guide to healthcare services, delivering efficient, seamless experiences with positive health outcomes.

  5. Expanding into related business lines: targeted expansion in services such as dental and digital which our customers want, and which enhance our brand and deepen our connection with customers.

Our operating approach is to:

  • Invest in strength and depth prioritising existing businesses and geographies, with selective expansion into new markets and related business lines.
  • Win locally, enabled globally, meeting the individual and local needs of our customers, while leveraging broader capabilities to support these.
  • Be ever-focused on quality, efficiency, safety and compliance recognising that we need to uphold the highest standards and enable healthcare that is affordable for customers.
  • Integrate corporate responsibility and sustainability, an holistic agenda across customers, people, business ethics, community and environmental considerations.