1 in 5 Brits admit to not leaving their desk all day.
New research from Bupa reveals working Brits are a nation of ‘desk potatoes’ with 1 in 5 (20%) of us only leaving our desk to head to the bathroom or grab a drink. The great British weather is stopping people getting out and about, with a third (31%) claiming it puts them off going out at lunch.
A huge 7.5 million Brits* are not only stuck to their chair at work but also when commuting to get there. Despite 36% of us claiming we’d prefer to be able to walk to work, in reality six in ten (60%) workers opt for the ease and speed of taking the car into work. 15% of Brits even admit to giving up walking somewhere en route and getting public transport instead at least once a week. The average Brit walks only 10 minutes a day during the working week, whereas medical advice** suggests our daily target for moderate activity should be 30 minutes.
Top 5 excuses for not walking:
1. Poor weather (31%)
2. I don’t have enough time (26%)
3. My lack of fitness (12%)
4. I don’t feel safe (11%)
5. I generally feel too tired (11%)
In response to these finding, Bupa has launched their Ground Miles campaign to get people moving on foot and living longer, healthier, happier lives. The free Ground Miles app makes it easier than ever to track the distance you walk per day.
TV personality and model Melanie Sykes is ambassador for the campaign. She said, “Walking is such an easy way to add regular exercise into your daily routine, even for the least active desk potatoes out there! So download the Ground Miles app and see how easily you rack up the miles each day.”
The younger generation (18-24 year olds) is the least active with a massive 1 in 4 (25%) only walking when it’s necessary and needing someone to walk with to get them motivated enough to start. Meanwhile, 72% of 45-54 years old said they walked more than their children do when they were their age and perhaps technology could be to blame for keeping people inside.
Dr Paula Franklin, UK Medical Director at Bupa, comments, “It’s so easy to make numerous excuses but there are many health benefits to walking. For most people it is the most accessible form of physical activity which is also free and can be great fun. Walking can usually fit easily into your daily routine and something as simple as choosing to walk even part of the way to work instead of taking the car or bus can have a huge impact on your health. For example, adding just 20 minutes walking to your day can dramatically reduce the risk of cardiovascular disease, which includes heart disease and strokes.”
When we do get the chance to walk more it seems that it has a positive impact on the nation both physically and mentally, with 69% saying they feel a sense of achievement after completing a long walk. And while technology can be blamed for making us less active it can also be a part of the solution, as Bupa launches its Ground Miles app to spur people on and measure the distance they walk.
Download the free Ground Miles app from the app store.
Notes to Editors
- Bupa research carried out with YouGov surveyed 2000 people
- *Research taken from Census commissioned by Office for National Statics
- **The British Heart Foundation suggests a daily target of 30 minutes
- *** Research taken from the latest report from the Internet Advertising Bureau and PwC
For more information please contact the Bupa team at Shine Communications:
020 7100 7100
Bupa’s purpose is longer, healthier, happier lives.
A leading international healthcare group, we serve over 14 million customers in more than 190 countries. We offer personal and company-financed health insurance and medical subscription products, run hospitals, provide workplace health services, home healthcare, health assessments and chronic disease management services. We are also a major international provider of nursing and residential care for elderly people.
With no shareholders, we invest our profits to provide more and better healthcare and fulfil our purpose.
Bupa employs more than 62,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and the USA, as well as Saudi Arabia, Hong Kong, India, Thailand, China and across Latin America.
For more information, visit www.bupa.com.