Bupa, the international healthcare group, has been awarded the Plain English Campaign's web award for online clarity for its website, bupa.co.uk.
The Plain English Campaign Media Awards celebrate simplicity in public information. Bupa.co.uk, which has factsheets on medical conditions ranging from angina to yellow fever as well as information on health insurance and care homes, was praised for being written in clear, understandable language and for being easy to navigate. All Bupa's information is written by professional health writers and approved by medical experts.
Chrissie Maher, founder of the Plain English Campaign commented:Getting older might make you wiser, but it doesn't make it any easier to understand a pile of jargon and gobbledygook. When I'm not firing on all cylinders, the last thing I need is more stress when I need help. The Bupa website comes very close to ticking all the boxes for our own Internet Crystal Mark* and the judging panel were comfortable with using it.
Dr Layla McCay, assistant medical director for Bupa, said:We're delighted that Bupa.co.uk has won this award. We've worked hard to ensure our website is easy to read and navigate. We're pleased the Plain English Campaign has recognised our efforts to make sure anyone who visits our website can find what they need quickly and that we explain complex health care issues simply.
* The Internet Crystal Mark is a kite-mark developed by the Plain English Campaign, indicating that a website meets its standards for clarity.
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Visit www.bupa.co.uk/health for free, trustworthy health information on hundreds of medical conditions, tests and treatments and how to maintain a healthy lifestyle. All our information is written by professional health writers and approved by medical experts.
Contact Us
Kenny Ferguson
Corporate Communications Executive
Tel: +44 (0)20 7656 2290
Kenny.ferguson@bupa.com
Bupa Press Office
Tel: +44 (0)20 7656 2454
bupapressoffice@bupa.com
Bupa's purpose is to help people lead longer, healthier, happier lives.
A leading international healthcare group, we offer personal and company health insurance, run care homes for older people and hospitals, and provide workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.
With no shareholders, we invest our profits to provide more and better healthcare. We are committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.
Employing over 50,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America.
