Back to Healthcare expertise
Increasingly, people expect to have much greater access to information about issues relevant to them.
They also
expect more and more to have their voice heard on those
issues.
Healthcare is no different. Individuals want to understand their
health better and will seek out information from trusted sources,
from their GP to the internet to friends and family.
At the same time, there is a growing trend towards greater patient
involvement in decisions about treatment and care - individuals'
evaluation of the care they receive is shifting away from the
quantity of interventions to the quality of outcome.
For many governments, this is a key driver towards new healthcare
measures (and payment systems) based on outcomes not activity and
of exploration of new funding models, such as personal budgets. For
clinicians, this means looking at how better to empower patients to
make more informed healthcare decisions which will deliver the
outcome they want.
At Bupa, we consider this shift to be not only a reality we must
respond to but a huge opportunity - to improve patient outcomes and
to engage people positively in their health and wellbeing, which
can also reduce unnecessary healthcare costs.
To this end, we have been involved in a wide range of
initiatives to boost patient involvement in healthcare decisions -
from launching new tools to help patients better understand
treatment options through to pioneering health coaching services in
countries where patient involvement has traditionally been limited
and care largely physician-centric.
-
Increasingly, patients want to be involved in making decisions about their own healthcare, and research has shown that, when they do so, they select less hospital care and report better experiences.
-
Shared decision-making is a core focus for Bupa and our aim to empower people to make informed decisions about their healthcare.
-
Bupa initiated the routine collection of patient-reported outcome measures (PROMs) in its hospitals almost a decade ago and has, ever since, called for PROMs to be introduced by the UK’s National Health Service.
-
The University of Monash, Australia, published research last year which has contributed to understanding about how better informed patients can deliver improved outcomes for women with breast cancer.
-
Bupa is committed to helping people live longer, healthier and happier lives so we are always looking for new ways to help our customers get the treatment they need, where and when they need it.
Back to top