Increasingly, people want to be involved in making decisions about their own healthcare, and research has shown that, when they do so, they select less hospital care and report better experiences.
Supporting people to make informed healthcare decisions
Increasingly, people expect to have much greater access to information about issues relevant to them. They also expect more and more to have their voice heard on those issues.
Healthcare is no different. Individuals want to understand their health better and will seek out information from trusted sources, from their GP to the internet, to friends and family.
At the same time, there is a growing trend towards greater patient involvement in decisions about treatment and care - individuals' evaluation of the care they receive is shifting away from the quantity of interventions to the quality of outcome.
For clinicians, this means looking at how better to empower patients to make more informed healthcare decisions which will deliver the outcome they want. At Bupa, we consider this shift to be not only a reality we must respond to but a huge opportunity - to improve patient outcomes and to engage people positively in their health and wellbeing, which can also reduce unnecessary healthcare costs.
Shared decision-making is a core focus for Bupa and our aim to empower people to make informed decisions about their healthcare.
Funding research to understand better the importance of informed breast cancer patients during treatment
The University of Monash, Australia, published research last year which has contributed to understanding about how better informed patients can deliver improved outcomes for women with breast cancer.
Bupa is committed to longer, healthier and happier lives so we are always looking for new ways to help our customers get the treatment they need, where and when they need it.